Luxury Branding Research Cluster Wins 'Innovator of the Year 2014'
The Curtin Guild every year recognises teachers who have displayed excellence in classroom communication, maximising student participation and showing passion and enthusiasm in their teaching area. The judging panel is made up entirely of student representatives who determine the respective winners. This year, A/Prof. Vanessa Quintal and Dr. Isaac Cheah were awarded in the categories of undergraduate business teaching and postgraduate teaching respectively. These awards are testimony to their outstanding teaching efforts and to the continual success of the Luxury Branding Research Cluster.
A/Prof. Vanessa Quintal and Dr. Isaac Cheah Win Teaching Award 2014
Awarded by Curtin University Business School to Prof. Ian Phau, Dr. Min Teah and Dr. Isaac Cheah from the LBRC for their collaboration with industry partner Gabriel Chocolate. This project has resulted in an Australian Research Council (ARC) grant application, and extensive student engagement within the LBRC with the submission of an industry endorsed thesis. Furthermore, this research project has seen the Luxury Branding Research Cluster establish a ‘Consumer Research Lab’, whereby consumers’’ responses to stimuli are tested using the latest psycho-physiological equipment. The establishment of the ‘Luxury Branding Research Consumer Lab’ has opened the doors for further research opportunities with previous and new industry and academic partners alike. Continued partnership with Gabriel Chocolate is expected well into 2017