Connecting Industry to Research
The "Dragons' Den" style event featured seven CBS researchers, each given three minutes to pitch to industry experts (the "dragons") - Rod Evans, MD of Ideas2Results; Steve MacPherson, Co-founder of Supply Chain Services Australia; and Rodney Nelson, Regional Director of DuPont Sustainable Solutions. The audience of around 70 included the Deputy Vice-Chancellor Research and the Pro Vice-Chancellor as well as a number of industry representatives. Two awards were up for grabs; one chosen by the "dragons", the other a people's choice award based on audience votes on the evening. The winner of both awards was Dr Min Teah, from the LBRC, for her pitch "Using psychophysiological techniques to test emotions for advertising and product development". Congratulation to the research team: Dr. Min Teah, Dr. Isaac Cheah, and Prof. Ian Phau.
LBRC Win DuPont Sustainable Innovation Award
A team from the LBRC won the inaugural DuPont Sustainable Innovation Award, through demonstrating how the idea could become a valuable application to industry. “DuPont recognises the importance of collaboration to achieve true innovation that will address unmet needs,” says DuPont Sustainable Solutions’ regional director, Rodney Nelson. “We are privileged to support and partner with Curtin University, one of the top universities worldwide with a progressive approach and a strong research capability.”
A number of Australian and international businesses, from designer skincare producers to gourmet ice cream manufacturers have since expressed interest in the product’s commercial potential. “It will provide marketers and retailers with a valuable tool which could make a considerable difference to their approach to attracting consumers,” says head judge of the awards, Professor Fran Ackermann.
CSIRO On Prime Challenge
After winning the Curtin Commercial Innovation Award, Professor Ian Phau, Dr Min Teah, Dr Isaac Cheah and Dr Billy Sung were accepted to participate in the CSIRO On Prime program. This is a significant achievement as the selection process was competitive and nationwide. The program runs fortnightly from 28 September until 24 November 2016 and is being hosted at the Curtin-Cisco Internet of Everything Innovation Centre. The main aim of the program is to provide a structured process to develop research outcomes into impactful and sustainable business opportunities. The ON Prime program is nationwide and has been funded under the National Innovation and Science Agenda.
LBRC Win 'Curtin Commercial Innovation Award'
A team from the Luxury Branding Consumer Research lab in the School of Marketing has won a Curtin Commercial Innovation award. Professor Ian Phau, Dr Min Teah, Dr Isaac Cheah and Dr Billy Sung were presented with the award in front of around 300 guests at the State Reception Centre in Kings Park, Perth, Western Australia.
The Consumer Research lab team impressed the judges with their innovative approach involving onsite biometric research, which has resulted in actionable recommendations implemented by a retail client.
LBRC Director Prof. Ian Phau Receives Honourary Award
Professor Ian Phau, who is the founder and director of the Luxury Branding Research Cluster at Curtin University, has been awarded “Outstanding Achievement Award” by the Journal of Fashion Marketing and Management. This award celebrates Prof. Phau’s continued commitment and strong contribution to the luxury industry but also his strong research contributions to academia over the past 20 years. At the LBRC we thank Prof. Phau for his leadership and continued dedication for dynamic, global research across the luxury industry.