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(Shanghai, May 12-13, 2016)

The Luxury Branding research Cluster (Curtin University, Australia) welcomes you to “The Mystique of Luxury Brands” Conference held in Shanghai, 12-13th May, 2016.

The conference offers a platform for academics and industry professionals within the luxury industry to collaborate and present their research and new developments. The first day will focus on industry keynotes, a networking lunch,  and gala dinner, whilst the second day will feature academic presentations and a sundowner to award the Best Papers.

Conference tracks will feature a range of research topics including (but not limited to) fashion marketing, premium luxury branding, sustainability, counterfeits, global challenges to the industry, and luxury branding communications. 

Full information and submission details can be found on the "Call for Papers". 


The L.B.R.C. would like to thank the following conference partners: