(singapore, MAY 8-9, 2018)

Welcome to The Mystique of Luxury Brands Conference 2018.

The Mystique of Luxury Brands Conference 2018 is an event where academics and luxury industry professionals convene to network, discuss research findings and highlight trends. Day 1 will comprise of industry keynotes, panel discussions and a networking lunch. Day 2 will comprise fully of academic presentations and research workshops, with the event closing with a reception and an awards ceremony. This year’s conference will be a collaboration between The Luxury Branding Research Centre, Singapore University of Social Sciences and Louken Group.

Conference tracks will feature a range of research topics including (but not limited to) luxury brand management, luxury brands in the digital age, authenticity, counterfeiting, sustainability, prestige and masstige, beauty, cosmetics, and food. 

Full information and submission details can be found on the "Call for Papers".

Due to overwhelming interest in the Mystique of Luxury Brands Conference 2018, it will now be held at the Sheraton Towers Hotel. The new venue will have a bigger ballroom for our industry panels and networking activities as well as a greater capacity to accommodate for more parallel sessions to be included in our schedule. We hope that this will instil a truly memorable experience for you, our delegates. We hope that this change of venue does not inconvenience you in any way. Do note that the dates for the conference will remain the same.