Moving Forward 50.3
Celebrating 50 Years of Curtin University and the 3 years of The Luxury Branding Research Cluster; Join us for an evening of industry insights, innovation and networking from some of the leaders in luxury right here in Perth. A draft program is available here.
The Mystique of Luxury Brands Conference 2017
The LBRC have organised and hosted another successful conference, in Seoul, South Korea. Over two days saw engagement with some new and innovative South Korean brands, with panel discussion centered around beauty, gastronomy and blogging. The second day were academic presentations, with research presented from around the globe. The aim of this conference is to bring together industry and research to foster strong international collaboration and share advances in luxury reserach and methods.
W.A. Jujubes Association Seminar
The LBRC is collaborating with new industry partner, W.A. Jujubes Association Inc. who specialise in growing and selling of premium jujube fruit. The partnership with the Association will aim to provide a quality index for the jujube fruit, similar to those in use by the citrus market. The guide will serve to align consumer expectations with growers’ capabilities, and provide a standard for the industry. As part of the first stage of the collaboration, a seminar was held at Curtin University in order to share this unique markets with researchers and students alike. After the seminar, a focus group was held with jujube growers in order to gain a better understanding about the challenges facing the industry. The research is in collaboration with DAFWA and partially funded with a BCEC grant for 2017/2018.
LBRC co-host Luxury Universe Symposium
Prof Ricardo Altimira, Prof Fernando Cortinas, and Prof Susana Campuzano from IE Business School in Madrid were invited as special guests to discuss potential collaboration opportunities. Prof Ian Phau and Dr Min Teah presentation was aptly coined ‘Chocolates, Bling and Fashion’; to highlight past collaborations with industry and the capabilities of The Luxury Branding Research Cluster. Attendees included the general managers’ of Wesfarmers, Kailis Pearls and The Treasury COMO Hotel; all of whom have shown interest for new and continued collaboration.
LBRC host table at West Business Matters with Gucci CEO Marco Bizzarri
A table hosted by the LBRC, as part of the School of Marketing, attended a West Business Leadership Matters talk with CEO of Gucci, Marco Bizzarri. Attendees at the event included researchers, stylists, branding and marketing consultants and agencies. Representing the LBRC included Ass/ Prof. Vanessa Quintal, Dr. Graham Ferguson, Dr. Min Teah and Dr. Isaac Cheah; with LRBC client representation from Nash Pearls and Millbrook Winery. The discussion was centered around the revitalisation of Gucci coined ‘The Journey of Desire’. Discussion included the brand’s plans to move forward in an increasingly competitive and digital focused space. Mr. Bizzarri spoke at length about connecting and communicating with consumers, who are in large part millennials. He further went on to discuss that the success of Gucci is attributed to organisation wide effort, cohesive vision; and not focusing on ROI or the bottom line, but rather the dream the brand represents.
LBRC is featured on Today Tonight, Perth
In light of Easter this month, the innovative research used by the LBRC was spotlighted by local Perth Channel 7 news, Today Tonight. The interview highlighted the ongoing research collaboration with Gabriel Chocolate and the use of the Hub for Immersive Visualisation and eResearch (HIVE). The interview was centred on how brand and marketing managers are using psycho-physiological methods such as heartrate, facial expression and eye-tracking software to determine consumer emotions and preferences during purchase. This can be used to determine preference for packaging and store layout. Understandably at a competitive time, such as Easter, having these insights can be the difference between you and your competitors. Dr. Billy Sung and Dr. Isaac Cheah, from the LBRC, discussed the changes in consumer shopping experience, and how the 5 senses affect consumer purchasing decisions (sensory marketing).