LBRC Receive Curtin Business School Research and Development Grant
The Luxury Branding Research Cluster has received a grant in the CBS R&D linkage with business grant for their ongoing research with local premium brand Simmo's Ice-cream. Their project entitled "The effects of nostalgia and luxury on emotions, cognition, attitudes and purchase intentions of premium Australian food brands"; will address the growing concern of how premium Australian brands fair against larger corporate brands, and if those nostalgic family roadtrips, sticky fingers and sandy feet impact our choices as consumers. Teh research team comprise of Prof. Ian Phau, Dr Isaac Cheah, Dr Min Teah, Dr Billy Sung and Dr Michael Lwin.
LBRC awarded Australian Government Research Grant
The Luxury Branding Research Cluster (LBRC) led by Prof. Ian Phau has been awarded a Healthway grant for the project entitled ‘A Review of Healthway’s Sponsorship Model’.
The grant seeks to examine 1) the continuing role of sponsorship and the current sponsorship model in achieving Healthway objectives, and; 2) how new approaches to sponsorship could be applied more effectively to achieve health promotion objectives.
The research will provide a comprehensive review of contemporary literature, modern practices, and innovative technologies in the field of sponsorship that may enhance Heathway’s practice in health sponsorship. Team members from the LBRC comprised of Dr. Isaac Cheah, Dr. Michael Lwin and Dr. Billy Sung; in collaboration with Dr. Chad Lin from Curtin University School of Public Health. This funding seeks to extend to next year with a possible second grant for further study.
LBRC Awarded Asia Business Centre Grant for Mystique of Luxury Brands Conference
The Australian Business Centre noted the LBRC’s commitment to research and to Asia. This grant will provide the LBRC with the means to develop this luxury sector further and reiterate Curtin Business School’s presence in the international market. The Luxury Branding Research Cluster is therefore working to organise an annual international conference, to address changing issues within the luxury industry. This grant will allow better collaboration between academics worldwide and industry professionals.