News & Updates
The Economist features research paper "Devil Wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands", by Ian Phau and Min Teah
Both award recipients highlighted the importance of their supervisor in the PhD process. “We would not have been able to get this far without the guidance and mentorship of Professor Ian Phau”, said Dr. Teah and Dr. Lwin.
The paper co-authored by Ian Phau and Michael Lwin, assess consumers' attitudes towards digital piracy and the strength of their religious beliefs.
Three LBRC clients were awarded plaques in conjuction with The School of Marketing for their ongoing support. Nash Pearls, Gabriel Chocolate & Alliancz International were honoured.
Focusing on the Industry Panel discussions surrounding the changing ethics, habits and dynamics within the luxury industry both in China & abroad.
The Conference industry panel highlighted that the Chinese Luxury Market is in dire need of some serious introspection if they’re to persuade people that luxury still stands for something other than high prices.
The award recognised the fundamental value this track provided to the conference and the marketing industry overall by its industry relevance and global impact.
Dr. Min Teah provides commentary on how smaller Australian brands can survive the 'retail revolution'.
Kevin Teah and Emma Regolini receive Honourable mention for their research into Millennial Tea Consumption.
Prof. Ian Phau and A/Prof. Vanessa Quintal attend event to support client City of Armadale. Pictured here with Suzy Parravicini, Tourism Coordinator, City of Armadale & Alfonso Soliano, Freedom Foods.
The discussion centres on the legal issues surrounding copying, and to differentiate between, mimics, copies and counterfeits.
Prof. Phau addresses the negative impact of counterfeits on the luxury market and the positive impact mimics have to foster innovation.
Dr Min Teah shares insights on the impact of copying across various markets within the luxury sector, from fashion to automobiles.
The LBRC won the inaugural DuPont Sustainable Solutions Innovation Award, for their research using the Luxury Branding Consumer Research Lab, with local clients like Gabriel Chocolate
This article assesses the implications when large luxury brands are mimicked by cheaper brands, they can ultimately devalue the original brand.
Prof. Phau, pictured with Maria Rechard travels to France to meet the Development Team at Rennes Business School in the upcoming plans for a LBRC Study Tour.
Prof. Ian Phau, along with LBRC team members Dr. Min Teah and Dr. Billy Sung attended the DuPont Hub in Singapore as part of their prize. Pictured here with Prof. Fran Ackerman & Mr. Srinivason Ramabhadran.
FACET is a Western Australian based network to showcase the benefits that can be achieved when universities and the tourism industry work together
The LBRC has utilised Curtin University's Hub for Immersive Visualisation and eResearch (HIVE), to further their research with industry partner Gabriel Chocolate. The research allows participants to 'experience' the Gabriel Chocolate store.
Today Tonight report on how marketer's are using the latest advancement in technology to better understand consumer's decision making and guide srategies in the lead up to Easter.
The LBRC have organised and hosted another successful conference, this time in Seoul, South Korea, with the aim of bringing together industry and research to foster strong international collaboration.
The LBRC co-hosted a successful Study Tour with select Marketing Postgraduate Students in Rennes, France with Rennes Business School.